SUCCESS
KEYS OF BUSINESS
(THE
SMALL STORE)
GLOSSARY
Afford :
usahakan
Perforce :
terpaksa
statute
bared :
kadaluwarsa
intentional : sengaja
visible :
terlihat
establish :
menentukan
trace :
kesan
full
inhabitant residence :
pemukiman padat
caught
short :
kekurangan
Indicate :
menunjukan
Nought : nol,
awal
Assure :
menjamin
Financial
capital : modal
Rakishness : kegagalan
Plunge :
terjun
Ascension : kenaikan
Appropriate : sesuai,
cocok
Debit :
hutang
Hindrance : halangan
Repeatedly : berulang
kali
Eclipsed : mengatasi
Tremble :
gentar
Audacious : berani
Aphorism : pepatah
Mussy :
kacau, berantakan
Oppress :
menindas
with
the result :
sehingga
enclose :
menyertakan
CHAPTER
I
BACKGROUND
Background
The word “fail” is one of word which
is sometimes appear in business. So many people get a fail work. It’s cn be
happen becaause not experience enough in management money, marketing, and so
all. Because of this, we need some strategy to get the success. Start with
planning where your work place, financial capital, what you will to sell, who
your customer, and about your pricing your product. All in business need to
have detail of management and preparing your strong spirit to be businessman
spirit. The specially to build the small store in village, we need very very
strong spirit because selling in village is so hard if we can’t make price
appropriate with inhabitant income.
The
Fact
Build
business is not easy. Proven to be with so many people get them fail. Have many
financial capital not assure of the success. Some people surrender in only one
work, there are people straight try to get them success. But very little people
want to straight trying. Most of these to be steess people because them get
bankruptcy, rakishness, and them no want
to come up again. Not have any experience, yes, this is one of motive them
failure. But for beginner businessman need to many study to get the success.
The
Reading
“10 Jurus Terlarang” this is a title of book by Ippo Santoso outlining some
strategy to bring us forward us success for businessman. May be only ten, but
this strategy can you doing in all live aspect, specially in business. This is
some sentence or strategy can you use to increase your spirit. “Start with
right” this is first strategy Ippo. The second is “Planning your dream and
action since the early”. Third “Plunge like as Rollercoaster”. Then “Make piece
with storm”. The next is “Sitting at a low”. Then “Change your title and
position”. Seventh “Come in first to Paradise”.
The
Purpose
To inform beginner business some strategy to get them
success. With hope, after read this report, can increase your income, attitude
change, ascension position, sparkle ideas, and so all. So long as that
positive.
The
Problem Formulas
1.
How
are the strategy to get the success?
2.
How
are method to build small business?
3.
What
is must to avoid in perform small business?
4.
How
are the method to make pricing in small business?
CHAPTER II
METHOD
Are
you want to build the small business?. This is ways to build the small
business, specially in village. I do research the small business or small store
in Ngambak village, exactly in beside my home. This store is my grandmother’s. My
method to make report is observation, and interview my grandmother.
According
to my observation, make the small store specially in village must be notice to
surrounding communities. Because we must make pricing adjust income surrounding
communities. We have too selling product which is needed by surrounding
communities.
This
is result from my observation and interview. Dialogue :
I :
What are you selling?
Owner :
I am sell main requirement like as : rice; fry oil, chili, soap, mie instant,
coffee instant, milk instant and so all, I sell too snack, and some kinds of
ice.
I : how are you make pricing?
Owner : I make price appropriate with my neighbor and
appropriate with price buying in market.
I : how many profit from one object?
Owner : 200 until 500 rupias
I : how are interest customers in your
store? Can you explain according to details?
Owner : When my product complete, many customer come.
But if some stock through, my store is slack. Sometime customer request to sell
some product them I not yet sell. Sometime too customer buy and not yet paying.
It’s meaning customer debit to me.
I : How long period to debt?
Owner : Depend them when have any money.
I : How about selling your ice?
Owner : sale for ice very popular when the weather so
hot, even less when children return home or children have any holiday. Some ice
and snack very fast through.
I : What your hindrance or your problem
during sell for a living?
Owner : when I must repeatedly shooping and not yet
enough money. And when some customer have any debt.
I : How your method to eclipsed them?
Owner : I try to dun my money to my customer and I
take money to my financial capitaly so I not have profit.
CHAPTER III
REPORT
Explaining Data
In beginning I already say some
strategy from Ippo book. First strategy is “start with right”, meaning for this
sentence is become right people. Right
always meaningful with truth and positive case. So don’t ever input negative
case in your thinking if you want to be right people. Some success figure, “never
put fail concept into them think” (Purdi
Chandra, founder Primagama). They always think what not possible happen become
possible happen. They never listen what people say, they only trust to them
self that them can achieve what they want. Good is enemy for great,
significance if we want to be great so we no be able to feel good enough. If we
feel good enough, so we unwilling to correction your self. Right in this strategy is use right brain. In
traffic sign inscribed with “Use right track to getting ahead” but in business
“Use right brain to getting ahead other”. Cause in business very need to be
intuitive, be creative, and be extensive. All that there is in the right brain.
Second strategy is “Planning dream
and action since the early”. After you can change your self to be intuitive, be
crative and be extensive with right brain, you must planning your dream. Not a
just little dream but big dream. There is an aphorism “hang on your dream as
high as sky”. So make your dream and sky as border. Hmm, what are the purpose??
First to deadline your self, and inspire your spirit, second that become
promise to public that you not tremble and straight try. Third, after
communication, according to automatic some people in your surrounding will give
you some sugest. So, your planning will more and more be ripe. But all unwell
happen without your action and action. You must audacious to take an action.
Don’t be scare, “Actually, audacious is doing what your scaring” (Eddie
Rickenbacker, racer knapping world record in Daytona).
Third, “Plunge like as
Rollercoaster”. Life is like a rollercoaster (Bon Jovi). In life, some time we
are rise, but some time we are go down. Same as we in business. We must accept
if we taking down. When we in beneath, that is not last world. From that we can
get matter to study so that we not fall in same hole. “mistake in fron, be
careful in later”. In process we must think to win, not a just to not lose.
Teachable and teachable is absolute requisite to jump next level in the life
(life leap).
Then “Make piece with storm”. Storm
in life or business is problem. Not avoid the problem, but live with the
problem. Every problem is to fix, but if the problem can’t be fix you must live
with it, not avoid it. Opinion that is part of your live.
“Sitting at a low” is strategy to
five. Don’t be proud and arrogant. Remember! If you arrogant with your partner,
you will broke same with WTC building. If you be discriminative to underling,
you will mussy same incident 13 Mei. If you slow to change, you will remainder
period same with China for the time being. If you oppress customer, you will
sink like as Firaun. To fast or slow! World want to get equality not a just to togetherness.
Quality life is equality life.
“Change your title and position”.
This is strategy number six. Meaning title in here is the unique name to give
trace interest to customer with the result that many people don’t forget your
unique name. The unique name can you take in your name or name your store.
~Meaning of a name~
Seventh strategy is “Come in first to Paradise”. Meaning sense is if you
be entrepreneur you can get morit from Allah cause your goodness. Why? Because
if you be entrepreneur you can give job vacancy to other people. Then if you be
entrepreneur, your income not again in limit. Be able get your income will be
more great. More and more great your income, more and more too your
contribution.
May be ten strategy above can form
your entrepreneur character. After your character is build, you must have case in
beneath this :
1.
Finansial capital: no need too big, but can completing your requirement
to build small store.
2.
Location your store: afford your store location is strategic, easy to
reach, visible, in middle of full inhabitant residence.
3.
Establish price: make some price with small profit, so some product
become cheap and make trace your store selling all cheap product.
4.
Smart to find product; find agent them have complete product and have cheap
price. But you can take from some agent to get cheap price in some product.
5.
Service: give service to customer with friendly and patient. Don’t be easy angry.
Patch all critical customer and repair your service appropriate with request
your customer.
6.
Product completeness: if you have complete product, your customer will be
happy, cause they no need to buy in other store and choose to always buy in
your store.
7.
How to display your product: display your product by neat, interest, and can give trace to your customer that your
product is have many collection.
8.
Good comunitation: customer is king. Don’t be shy to ask first and
always answer the question by friendly. Make your customer comfortable shoping
in your store.
9.
Calculator: always ready with this device, because anytime you
certain need.
10. Transportation: you must have transportation for shoping your product
or to deliver customer order.
11. Name
of store: make name for
your store by simple and easy to remember.
12. Promotion
: must be
incessant to make promotion, for example dispart brochure to surrounding
communities.
13. Long
operational hour:
afford open your store early morning and don’t close too evening. Sometime
customer want to buy until night.
14. Honest: afford always be honest people. Indicate caught short
of your store.
After case them must to do, now I want to inform case them to avoid.
One, don’t try to peek your competitor
too often. Because it can annoy your concentration to manage your store. Two,
don’t be dishonest, intentional or no. Three, don’t be not friendly. Four,
don’t sell statute bared product. So, you must buy product them have long
statute bares period. Five, don’t make time
open by not clear. Make schedule open and don’t change that schedule. If
perforce close, make announcement in front of your store and inform when open
again. Six, don’t sell risk product. Example sell snack them contains danger
material. Seven, don’t chat with customer too long if you have many customer.
Afford service by fast.
Be sides that, this is some strategy to establish sell price.
1.
Suggest
Price
When producer
enclose suggest price in pack or via media, afford you allow suggest price
that.
2.
Price
allow piece of rupias
Example 500,
1000, 1500, 2000, 2500 and the next. With apply this price, can help to rise
sum of sale. Example, when someone buy a product, because his/her money is fit,
he/she choose to buy one product again.
3.
Price
for product fast in demand, about 10%
4.
Price
for product slow in demand, about 20-15%
5.
Softdrink,
minimum 25%
6.
Toys,
50-100%
Conclution
Entrepreneur is interesting and make your live as like
adventure every day. But we must have entrepreneur character and have
entrepreneur skill to have success entrepreneur although only small store.
Every dream can became big because that do from nought. Success can get not
with instant method but always with step by step or process.
Suggestion
May
this report usefull for people and public
And
if I am make a mistake for to apologies
Reference
10
Jurus Terlarang , Ippo Santosa
http://bisniswarung.blogspot.com/2012/04/17-kunci-sukses-bisnis-toko-kelontong/
http://pustaka-mhcom.blogspot.com/2013/02/10-strategi-menentukan-harga-jual-toko/
